Using an app is a great way to keep in touch with your customers, but which is the best for b2b businesses? Here are some of the most popular ones, along with the features they offer. Google Analytics is the most popular free tool, available to anyone with a Gmail account. In addition, it can be integrated with other services such as Google Search Console and Salesforce Marketing Cloud. Using a mobile analytics app is a great way to keep track of your retention rates and bounce rates. You can use this tool to see ROI for your marketing efforts.
In addition to offering mobile apps, many B2B apps fail because of simple quirks. One of the most common problems is connectivity. Because mobile networks are expanding, apps that require a constant data connection will run into problems. Moreover, the point of an app is to provide clients with an easy, convenient way to interact with the business wherever they are. However, many apps fail due to a few inconvenient features, such as sending too many notifications or imposing inconvenient security controls.
While the success rate of a mobile app can be great, there is no guarantee that it will increase sales. It is important to evaluate which apps have been more successful for other companies before developing your own. The worst apps can be unattractive or unwieldy, and they won’t be very effective at promoting your B2B business. You should also consider how many people use these apps before developing your own.